Ray Starck
Digital Media Executive
Omni-Channel Strategy
Web Design
Product Management
Digital Marketing
about me
Art of War
Digital Media Executive
Digital Media executive with 20+ years of experience in all areas of growing successful businesses. I have on-hand experience in product management, digital marketing, mobile UX, iOS, Android, SaaS platforms, video platforms, content management systems, content creation/distribution, community platforms, subscription services, e-commerce, search, SEO/SEM, digital design and information architecture.
- Age Older Than Dirt
- Residence Pasadena
- Address 87 N Raymond Ave Pasadena, CA 91103
- e-mail clients@raystarck.com
- Messaging 310.663.0296
- Skype rayestarck
- Availability OPEN
Services
Digital Media
I can help you with any interim Digital Team Services, Growth & Organizational Transformation, Content Production and Entertainment Strategy.
Omni-Channel / Cross-Channel
Own a retail store? Then we need to discuss your cross-channel strategy and how to win against the ever-evolving customer experiences.
Strategy
Building new features? Looking at organizational changes? Do you have concerns about your long-term business strategy? I can help guide you through these treacherous waters!
Digital Marketing
Digital Marketing spending will reach $83 billion in 2017 and will only continue its double digit growth. Have you thought about how these expenses will impact your P&L? I've been through it, let me help you.
Clients
Testimonials
"I've had the privilege of working with Ray Starck while he has been consulting with us during this past year at M-GO. Ray is exemplary on all counts, demonstrating his ability to contribute from the platform all the way to the front, and across web, mobile and devices."
"Ray is one of the best team leaders I ever worked with. He not only naturally understands each team member's strengths and interests, he also completely trusts, respects one's abilities, and communicates that in the most professional and effective way."
"Ray is a technically gifted product lead and an intuitive leader. People rally around his projects because they are well run, have clear actionable ideas, and are above all inherently practical."
"Ray has worked for me twice - as a Director of Product Management at Yahoo, and as Senior Director of Product Management at Fox Digital Media. He is one of the best product managers I have ever had the pleasure of working with. "
"Ray is a very smart, capable, energetic and efficient manager. He know how to deliver great products using very few resources, and can get the most out of any team he's working with. Ray has an unbelievably great work ethic and is extremely dedicated to getting the job done. "
Ray was a very smart and helpful consultant for us at M-GO. He dove right in and helped provide strong guidance during a time of rapid change for the company. I would certainly look to work with Ray again in the future.
Fun Facts
Avg. Weekly Work Hours
65Avg. Daily Emails
3252017 Amazon Prime Purchases
291Avg. Daily Sleep Hours
4.3 Hrsresume
There is no substitution for experience
Experience
Jan 2018 - Present
Executive Digital Media Consultant / Advisor
Ray Starck ConsultingJan 2018 - : AuggleWorks is an Augmented Reality headset & mobile eco-system focused on kids and bringing new ways to have fun while learning in AR. I am working with the CEO on the Launch of auggle.fun, Product Ideation, Brand, Marketing, and Social Media launch strategies as they prepare to launch in 2019. Past Advisory/Clients: - Mar 2018 – Jul 2018: MOTHER DENIM is a major player in the denim space. I am on-site helping them transition from the heavy reliance of eCommerce consultants to a business that develops expertise in-house as they capitalize on their amazing 2017 growth. - Feb 2015 – Sep 2017: Investor for a startup Video eCommerce Platform focused on Social Good & Impact Messaging. See less
Oct 2013 - Jan 2018
VP of Digital & eCommerce
Trina TurkI was responsible for growing the digital & eCommerce business for a +20yr old Men’s & Women’s Fashion brand.
Dec 2011 - Jul 2014
Executive Digital Media Consultant / Advisor
Ray Starck ConsultingAdvisory role to CEO, CMO, CCO and CTO’s. - Oct 2013 – Jul 2014: Reporting to the President & CEO. Consulted Trina Turk on the implementation of a new eCommerce Platform & guiding their new digital strategy - Mar 2012 – Oct 2013: Reporting to the CPO. I was a Technical Product Consultant @ M-GO (a $100M partnership between DreamWorks & Technicolor) on strategic OTT and Streaming services for a next-generation user-friendly B2C eCommerce streaming video service applied to hundreds of millions of TV, Media Devices (including ROKU), Tablets, and Phones - Nov 2011 – Mar 2012: Worked with CEO of Television Four Entertainment on creating original content concepts for a next-generation television network. Received 10MM investment from Warner Bros.
Aug 2008 - Nov 2011
Vice President Product Management
Fox Network GroupOversaw Fox Digital Media’s Product & Technical team(s) at the Fox Networks Group (FNG) which included over 30+ entertainment & sports websites. Delivering features, platforms and new technologies while also increasing site value. - Reporting to the President of FDM, I led a 12 person organization of product and technical teams. Responsible for digital P&L, corporate strategy and managed the core releases of 12 major FNG digital products, live streaming and other new IP initiatives
Jun 2007 - Aug 2008
General Manager
Demand MediaI was the Head of Product for eHow.com. In 2008 the site won a Mashable Blogger's Choice award in the 2nd Annual Open Web Awards, ranked top 20 in the world for the most visited in the reference categories +1MM users daily.
Oct 2004 - Jun 2007
Sr. Product Lead
Yahoo! Media GroupLed the integration of Search (VESPA) and Community throughout the Yahoo! Media Group including management of global development teams; responsible for over 10 major product launches with $100MM growth. As a consultant until Jan 2005: Prototyping & front-end JAVA developer of Overture’s new B2B subscription product (DTC) application known as PANAMA. I also lead a QA team and corporate marketing initiatives.
Dec 1996 - Jan 2005
Internet Consultant
Ray Starck ConsultingFounded and built Web Paradox/Ray Starck Consulting to provide product strategy, web & application development, subscription products, GUI design, product and project management, IA and QA (Quality Assurance services); some major clients included Verizon, US Navy, Overture/Yahoo!, and Scantron Corporation, Millennium Traders, American Online, Realage.com, Edupoint.com, Balthaser.com, and Macromedia.
Board Member
Jan 2002
Advisory Board Member
Graphic CommunicationsI participate on the Digital Communication & Design Board of Directors which helps define the course curriculum, technologies, platforms and direction of digital technologies. Attends strategy board meetings twice a year to discuss various digital topics, and our focus is on helping students succeed in the digital world.
Achievements
Feb 2016
US Patent: US 2016/0050212 Al
Method and Apparatus For Assigning Devices to a Media ServiceA user interface is used to assign different devices and device types to media services where the number of different devices and device types that are capable of being assigned is determined by access privilege information corresponding to such media services. When a number of devices of a specific type are assigned where such a number exceeds a limit specified in the access privilege information, the assignment of additional devices of that specific type is halted.
Dec 2000
Web Developer Certification
Cal State University of San MarcosCalifornia State University San Marcos is a public comprehensive university in San Marcos, California, United States, and one of the 23 campuses of the California State University system.
Education
1996 - 1997
Business Administration
Point Loma Nazarene CollegePoint Loma Nazarene University (PLNU) is a Christian liberal arts college. Its main campus is located on the Point Loma oceanfront in San Diego, California.
1993 - 1996
Graphic Communications & Graphic Design
Palomar Community CollegePalomar College is a community college with one campus and six education sites in San Diego County, California, United States.
Organizational Skills
Digital Media Management
eCommerce Strategy
Product Management
Workflow & Processes
Content Development
Platform Migration
Digital Marketing
User Experience
Web Design
Paid Search
SEO
Affiliate Programs
eMail Strategy
Social Media
portfolio
Coming Soon...
contact
Get in Touch
Get in Touch
For business inquiries or new client requests that require a more personal response, I will make every attempt to respond within 72 hours. All current customers please contact me directly.
Find Me on Map
pricing
A Dollar Saved Today, Won't Grow Your Business Tomorrow
Recommended Plans & Pricing
Plan 1 - Weekly Consultation
$225
per hour
Recommendation:
Roadmap Development
General Digital Marketing
Rate Per Hour
Plan 2 - Dedicated Resource
$4k - 15k
per week/month
Recommendation:
Detailed Process Analysis
Roadmap Ownership
Manage Platform & Technologies
Review Team Capabilities
Execute Small To Large Projects
Budgeting
Min 20hrs - Max 30hrs a week
Plan 3 - Pay To Play
Min 3k
% of Monthly Gross Sales
Recommendation:
Roadmap Ownership
Digital Marketing Strategy & Execution
P&L Management
Base Fee: Monthly Avg. Gross Revenue x .01%.
+ % of New Earned Gross Sales
Some Notes
My recommendations are based on fundamental needs asked by the majority of clients. These recommendations are in no way meant to decide for you but hopefully will help steer our conversations so that you get the most value for your money.
The hours & costs provided are estimates. These factors are driven by the complexity of your business, the size of the organization and the resources available for any project. As we define your needs, the hours/costs can go up or down but my goal in any engagement is to save your business money and time.
Legend
| Technology | Digital Marketing | Strategy & Process |
|---|---|---|
| Platforms | SEO | Product Management |
| New Product Features | Paid Search Strategy | Organizational Challenges |
| Workflows | Display Advertising | Roadmap P&L |
| Staffing | Email Marketing | Content Creation |