Digital Media Executive
Art of War
Digital Media Executive
Digital Media executive with 20+ years of experience in all areas of growing successful businesses. I have on-hand experience in product management, digital marketing, mobile UX, iOS, Android, SaaS platforms, video platforms, content management systems, content creation/distribution, community platforms, subscription services, e-commerce, search, SEO/SEM, digital design and information architecture.
I can help you with any interim Digital Team Services, Growth & Organizational Transformation, Content Production and Entertainment Strategy.
Omni-Channel / Cross-Channel
Own a retail store? Then we need to discuss your cross-channel strategy and how to win against the ever-evolving customer experiences.
Building new features? Looking at organizational changes? Do you have concerns about your long-term business strategy? I can help guide you through these treacherous waters!
Digital Marketing spending will reach $83 billion in 2017 and will only continue its double digit growth. Have you thought about how these expenses will impact your P&L? I've been through it, let me help you.
"I've had the privilege of working with Ray Starck while he has been consulting with us during this past year at M-GO. Ray is exemplary on all counts, demonstrating his ability to contribute from the platform all the way to the front, and across web, mobile and devices."
"Ray is one of the best team leaders I ever worked with. He not only naturally understands each team member's strengths and interests, he also completely trusts, respects one's abilities, and communicates that in the most professional and effective way."
"Ray is a technically gifted product lead and an intuitive leader. People rally around his projects because they are well run, have clear actionable ideas, and are above all inherently practical."
"Ray has worked for me twice - as a Director of Product Management at Yahoo, and as Senior Director of Product Management at Fox Digital Media. He is one of the best product managers I have ever had the pleasure of working with. "
"Ray is a very smart, capable, energetic and efficient manager. He know how to deliver great products using very few resources, and can get the most out of any team he's working with. Ray has an unbelievably great work ethic and is extremely dedicated to getting the job done. "
Ray was a very smart and helpful consultant for us at M-GO. He dove right in and helped provide strong guidance during a time of rapid change for the company. I would certainly look to work with Ray again in the future.
Avg. Weekly Work Hours65
Avg. Daily Emails325
2017 Amazon Prime Purchases291
Avg. Daily Sleep Hours5.11 Hrs
There is no substitution for experience
Dec 2011 - Present
Executive Digital Media Consultant / AdvisorRay Starck Consulting
Advisory & Executive role to CEO, CMO, CCO and CTO’s. Providing consulting, investing and strategic guidance on Digital Online Video Platforms, Content Management Systems, Search, SEO/SEM, Content Creation, Content Workflow, OTT, TV-E, Magento, IT Operations, Ad Networks, eCommerce Strategy, Marketing, Syndication, Distribution, AdSense and YouTube, TV, Media Device, Mobile & Tablet Digital Strategy and Social Media Management. Methodologies applied: Scrum/Agile/Lean, Vertical Product PLM & Technical Team Leadership
Oct 2013 - Jan 2018
VP of Digital | eCommerceTrina Turk
I am responsible: Revenue Growth, P/L, Technology, eCommerce, Digital Marketing, Demandware, Order Management Systems, Teamwork Retail (POS & OMS), Email, Bronto (ESP), Digital Design, Payment Systems, Apple Pay, Technology Infrastructure & Digital Retail Strategy.
Aug 2008 - Nov 2011
Vice President Product ManagementFox Network Group
Fox Digital Media (FDM), was a division of News Corp, where I was responsible for delivering Technical & Product leadership across all Fox Networks Group (FNG) digital assets including 30+ websites, TV-E strategy, and mobile/tablet products adding $1B in revenue.
Jun 2007 - Aug 2008
General ManagerDemand Media
GM for soyouwanna.com and the head of Product for eHow.com, Airliners.net, and oversaw the migration of Expertvillage.com into eHow.com. I lead the incredible rise of eHow.com in the Demand Media portfolio.
Oct 2004 - Jun 2007
Sr. Product LeadYahoo! Media Group
Led the integration of Search (VESPA) and Community throughout the Yahoo! Media Group including management of global development teams; responsible for over 10 major product launches with $100MM growth. As a consultant until Jan 2005: Prototyping & front-end JAVA developer of Overture’s new B2B subscription product (DTC) application known as PANAMA. I also lead a QA team and corporate marketing initiatives.
Dec 1996 - Jan 2005
Internet ConsultantRay Starck Consulting
Founded and built Web Paradox/Ray Starck Consulting to provide product strategy, web & application development, subscription products, GUI design, product and project management, IA and QA (Quality Assurance services); some major clients included Verizon, US Navy, Overture/Yahoo!, and Scantron Corporation, Millennium Traders, American Online, Realage.com, Edupoint.com, Balthaser.com, and Macromedia.
Advisory Board MemberGraphic Communications
I participate on the Digital Communication & Design Board of Directors which helps define the course curriculum, technologies, platforms and direction of digital technologies. Attends strategy board meetings twice a year to discuss various digital topics, and our focus is on helping students succeed in the digital world.
US Patent: US 2016/0050212 AlMethod and Apparatus For Assigning Devices to a Media Service
A user interface is used to assign different devices and device types to media services where the number of different devices and device types that are capable of being assigned is determined by access privilege information corresponding to such media services. When a number of devices of a specific type are assigned where such a number exceeds a limit specified in the access privilege information, the assignment of additional devices of that specific type is halted.
Web Developer CertificationCal State University of San Marcos
California State University San Marcos is a public comprehensive university in San Marcos, California, United States, and one of the 23 campuses of the California State University system.
1996 - 1997
Business AdministrationPoint Loma Nazarene College
Point Loma Nazarene University (PLNU) is a Christian liberal arts college. Its main campus is located on the Point Loma oceanfront in San Diego, California.
1993 - 1996
Graphic Communications & Graphic DesignPalomar Community College
Palomar College is a community college with one campus and six education sites in San Diego County, California, United States.
Digital Media Management
Workflow & Processes
Get in Touch
Get in Touch
For business inquiries or new client requests that require a more personal response, I will make every attempt to respond within 72 hours. All current customers please contact me directly.
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A Dollar Saved Today, Won't Grow Your Business Tomorrow
Recommended Plans & Pricing
My recommendations are based on fundamental needs asked by the majority of clients. These recommendations are in no way meant to decide for you but hopefully will help steer our conversations so that you get the most value for your money.
The hours & costs provided are estimates. These factors are driven by the complexity of your business, the size of the organization and the resources available for any project. As we define your needs, the hours/costs can go up or down but my goal in any engagement is to save your business money and time.
|Technology||Digital Marketing||Strategy & Process|
|New Product Features||Paid Search Strategy||Organizational Challenges|
|Workflows||Display Advertising||Roadmap P&L|
|Staffing||Email Marketing||Content Creation|