Ray Starck

about me

Art of War

Digital Media Executive

Digital Media executive with 20+ years of experience in all areas of growing successful businesses. I have on-hand experience in product management, digital marketing, mobile UX, iOS, Android, SaaS platforms, video platforms, content management systems, content creation/distribution, community platforms, subscription services, e-commerce, search, SEO/SEM, digital design and information architecture.

  • Age Older Than Dirt
  • Residence Pasadena
  • Address 87 N Raymond Ave Pasadena, CA 91103
  • e-mail clients@raystarck.com
  • Messaging 310.663.0296
  • Skype rayestarck
  • Availability OPEN


Digital Media

Digital Media

I can help you with any interim Digital Team Services, Growth & Organizational Transformation, Content Production and Entertainment Strategy.

Omni-Channel / Cross-Channel

Omni-Channel / Cross-Channel

Own a retail store? Then we need to discuss your cross-channel strategy and how to win against the ever-evolving customer experiences.



Building new features? Looking at organizational changes? Do you have concerns about your long-term business strategy? I can help guide you through these treacherous waters!

Digital Marketing

Digital Marketing

Digital Marketing spending will reach $83 billion in 2017 and will only continue its double digit growth. Have you thought about how these expenses will impact your P&L? I've been through it, let me help you.


Trina Turk
Mr Turk
TV4 Entertainment


Fun Facts

Avg. Weekly Work Hours


Avg. Daily Emails


2017 Amazon Prime Purchases


Avg. Daily Sleep Hours

4.3 Hrs


There is no substitution for experience


Jan 2018 - Present

Executive Digital Media Consultant / Advisor

Ray Starck Consulting

Jan 2018 - : AuggleWorks is an Augmented Reality headset & mobile eco-system focused on kids and bringing new ways to have fun while learning in AR. I am working with the CEO on the Launch of auggle.fun, Product Ideation, Brand, Marketing, and Social Media launch strategies as they prepare to launch in 2019. Past Advisory/Clients: - Mar 2018 – Jul 2018: MOTHER DENIM is a major player in the denim space. I am on-site helping them transition from the heavy reliance of eCommerce consultants to a business that develops expertise in-house as they capitalize on their amazing 2017 growth. - Feb 2015 – Sep 2017: Investor for a startup Video eCommerce Platform focused on Social Good & Impact Messaging. See less

Oct 2013 - Jan 2018

VP of Digital & eCommerce

Trina Turk

I was responsible for growing the digital & eCommerce business for a +20yr old Men’s & Women’s Fashion brand.

Dec 2011 - Jul 2014

Executive Digital Media Consultant / Advisor

Ray Starck Consulting

Advisory role to CEO, CMO, CCO and CTO’s. - Oct 2013 – Jul 2014: Reporting to the President & CEO. Consulted Trina Turk on the implementation of a new eCommerce Platform & guiding their new digital strategy - Mar 2012 – Oct 2013: Reporting to the CPO. I was a Technical Product Consultant @ M-GO (a $100M partnership between DreamWorks & Technicolor) on strategic OTT and Streaming services for a next-generation user-friendly B2C eCommerce streaming video service applied to hundreds of millions of TV, Media Devices (including ROKU), Tablets, and Phones - Nov 2011 – Mar 2012: Worked with CEO of Television Four Entertainment on creating original content concepts for a next-generation television network. Received 10MM investment from Warner Bros.

Aug 2008 - Nov 2011

Vice President Product Management

Fox Network Group

Oversaw Fox Digital Media’s Product & Technical team(s) at the Fox Networks Group (FNG) which included over 30+ entertainment & sports websites. Delivering features, platforms and new technologies while also increasing site value. - Reporting to the President of FDM, I led a 12 person organization of product and technical teams. Responsible for digital P&L, corporate strategy and managed the core releases of 12 major FNG digital products, live streaming and other new IP initiatives

Jun 2007 - Aug 2008

General Manager

Demand Media

I was the Head of Product for eHow.com. In 2008 the site won a Mashable Blogger's Choice award in the 2nd Annual Open Web Awards, ranked top 20 in the world for the most visited in the reference categories +1MM users daily.

Oct 2004 - Jun 2007

Sr. Product Lead

Yahoo! Media Group

Led the integration of Search (VESPA) and Community throughout the Yahoo! Media Group including management of global development teams; responsible for over 10 major product launches with $100MM growth. As a consultant until Jan 2005: Prototyping & front-end JAVA developer of Overture’s new B2B subscription product (DTC) application known as PANAMA. I also lead a QA team and corporate marketing initiatives.

Dec 1996 - Jan 2005

Internet Consultant

Ray Starck Consulting

Founded and built Web Paradox/Ray Starck Consulting to provide product strategy, web & application development, subscription products, GUI design, product and project management, IA and QA (Quality Assurance services); some major clients included Verizon, US Navy, Overture/Yahoo!, and Scantron Corporation, Millennium Traders, American Online, Realage.com, Edupoint.com, Balthaser.com, and Macromedia.

Board Member

Jan 2002

Advisory Board Member

Graphic Communications

I participate on the Digital Communication & Design Board of Directors which helps define the course curriculum, technologies, platforms and direction of digital technologies. Attends strategy board meetings twice a year to discuss various digital topics, and our focus is on helping students succeed in the digital world.


Feb 2016

US Patent: US 2016/0050212 Al

Method and Apparatus For Assigning Devices to a Media Service

A user interface is used to assign different devices and device types to media services where the number of different devices and device types that are capable of being assigned is deter­mined by access privilege information corresponding to such media services. When a number of devices of a specific type are assigned where such a number exceeds a limit specified in the access privilege information, the assignment of additional devices of that specific type is halted.

Dec 2000

Web Developer Certification

Cal State University of San Marcos

California State University San Marcos is a public comprehensive university in San Marcos, California, United States, and one of the 23 campuses of the California State University system.


1996 - 1997

Business Administration

Point Loma Nazarene College

Point Loma Nazarene University (PLNU) is a Christian liberal arts college. Its main campus is located on the Point Loma oceanfront in San Diego, California.

1993 - 1996

Graphic Communications & Graphic Design

Palomar Community College

Palomar College is a community college with one campus and six education sites in San Diego County, California, United States.

Organizational Skills

Digital Media Management

eCommerce Strategy

Product Management

Workflow & Processes

Content Development

Platform Migration

Digital Marketing

User Experience

Web Design

Paid Search


Affiliate Programs

eMail Strategy

Social Media


Coming Soon...


Coming Soon
See All Posts


Get in Touch

Get in Touch

For business inquiries or new client requests that require a more personal response, I will make every attempt to respond within 72 hours.   All current customers please contact me directly.

Pasadena, USA
Message Service: 310.663.0296
Availability: OPEN

Find Me on Map


A Dollar Saved Today, Won't Grow Your Business Tomorrow

Recommended Plans & Pricing

Plan 1 - Weekly Consultation
$225 per hour
Roadmap Development
General Digital Marketing
Rate Per Hour
Plan 2 - Dedicated Resource
$4k - 15k per week/month
Detailed Process Analysis
Roadmap Ownership
Manage Platform & Technologies
Review Team Capabilities
Execute Small To Large Projects
Min 20hrs - Max 30hrs a week
Plan 3 - Pay To Play
Min 3k % of Monthly Gross Sales
Roadmap Ownership
Digital Marketing Strategy & Execution
P&L Management
Base Fee: Monthly Avg. Gross Revenue x .01%.
+ % of New Earned Gross Sales

Some Notes

My recommendations are based on fundamental needs asked by the majority of clients. These recommendations are in no way meant to decide for you but hopefully will help steer our conversations so that you get the most value for your money.

The hours & costs provided are estimates. These factors are driven by the complexity of your business, the size of the organization and the resources available for any project. As we define your needs, the hours/costs can go up or down but my goal in any engagement is to save your business money and time.


Technology Digital Marketing Strategy & Process
Platforms SEO Product Management
New Product Features Paid Search Strategy Organizational Challenges
Workflows Display Advertising Roadmap P&L
Staffing Email Marketing Content Creation