Digital Media Executive
Art of War
There is no substitution for experience
Oct 2013 - Current
VP of Digital | eCommerceTrina Turk
I am responsible: Revenue Growth, P/L, Technology, eCommerce, Digital Marketing, Demandware, Order Management Systems, Teamwork Retail (POS & OMS), Email, Bronto (ESP), Digital Design, Payment Systems, Apple Pay, Technology Infrastructure & Digital Retail Strategy.
Dec 2011 - Oct 2013
Executive Digital Media ConsultantRay Starck Consulting
Advisory & Executive role to CEO, CMO, CCO and CTO’s. Worked on M-GO (a 100MIL partnership between DreamWorks & Technicolor) on a new generation of user-friendly video experiences on TV, Media Devices, Tablets, and Phones. Consulted with Television Four Entertainment on creating original content & programming for a next-generation television network. GM for MyLife, Inc: Product strategy, roadmap, and business development.
Aug 2008 - Nov 2011
Vice President Product ManagementFox Digital Media
Fox Digital Media (FDM), was a division of News Corp, where I was responsible for delivering Technical & Product leadership across all Fox Networks Group (FNG) digital assets including 30+ websites, TV-E strategy, and mobile/tablet products.
Jun 2007 - Aug 2008
General ManagerDemand Media
Multiple Hats: GM for soyouwanna.com Product Lead for eHow.com, Airliners.net, and oversaw the migration of Expertvillage.com into eHow.com. I lead the incredible rise of eHow.com in the Demand Media portfolio.
Oct 2004 - Jun 2007
Sr. Product LeaderYahoo! Media Group
Led the integration of Search (VESPA) and Community throughout the Yahoo! Media Group including management of global development teams; responsible for over 10 major product launches. As a consultant until Jan 2005: Prototyping & front-end JAVA developer of Overture’s new B2B subscription product (DTC) application known as PANAMA. I also lead a QA team and corporate marketing initiatives.
Dec 1996 - Jan 2005
Internet ConsultantRay Starck Consulting
Founded and built Web Paradox/Ray Starck Consulting to provide product strategy, web & application development, subscription products, GUI design, product and project management, IA and QA (Quality Assurance services); some major clients included Verizon, US Navy, Overture/Yahoo!, and Scantron Corporation, Millennium Traders, American Online, Realage.com, Edupoint.com, Balthaser.com, and Macromedia.
Advisory Board MemberGraphic Communications
I participate on the Digital Communication & Design Board of Directors which helps define the course curriculum, technologies, platforms and direction of digital technologies. Attends strategy board meetings twice a year to discuss various digital topics, and our focus is on helping students succeed in the digital world.
US Patent: US 2016/0050212 AlMethod and Apparatus For Assigning Devices to a Media Service
A user interface is used to assign different devices and device types to media services where the number of different devices and device types that are capable of being assigned is determined by access privilege information corresponding to such media services. When a number of devices of a specific type are assigned where such a number exceeds a limit specified in the access privilege information, the assignment of additional devices of that specific type is halted.
Web Developer CertificationCal State University of San Marcos
California State University San Marcos is a public comprehensive university in San Marcos, California, United States, and one of the 23 campuses of the California State University system.
1996 - 1997
Business AdministrationPoint Loma Nazarene College
Point Loma Nazarene University (PLNU) is a Christian liberal arts college. Its main campus is located on the Point Loma oceanfront in San Diego, California.
1993 - 1996
Graphic Communications & Graphic DesignPalomar Community College
Palomar College is a community college with one campus and six education sites in San Diego County, California, United States.
Digital Media Management
Workflow & Processes
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For business inquiries or new client requests that require a more personal response, I will make every attempt to respond within 72 hours. All current customers please contact me directly.
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A Dollar Saved Today, Won't Grow Your Business Tomorrow
Recommended Plans & Pricing
My recommendations are based on fundamental needs asked by the majority of clients. These recommendations are in no way meant to decide for you but hopefully will help steer our conversations so that you get the most value for your money.
The hours & costs provided are estimates. These factors are driven by the complexity of your business, the size of the organization and the resources available for any project. As we define your needs, the hours/costs can go up or down but my goal in any engagement is to save your business money and time.
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|New Product Features||Paid Search Strategy||Organizational Challenges|
|Workflows||Display Advertising||Roadmap P&L|
|Staffing||Email Marketing||Content Creation|